Managed Google, Meta, and omni-channel ad management for D2C brands on Shopify. Senior US operators on every account, backed by AdellaInsight — the in-house AI engine that runs 139 named insights on your account every night. Zero retainer. Paid 15% of ad spend plus 10% of the growth we create. That’s it.
You don’t need another agency with junior staff, misaligned pricing, and last month’s tooling. You need senior operators, custom AI, and a compensation model that says whose growth actually matters.
The strategist on your account is a senior D2C growth operator based in the US — the kind you’d hire if you were building the team in-house. Not offshore. Not junior. Not a rotating cast of coordinators. Someone who’s grown brands like yours before, knows your category, and is on the phone when you need them.
The in-house marketing engine built to solve the problem every D2C brand has: too many platforms, too many signals, too little truth. 139 named AI insights across 17 categories reconcile every ad dollar to your Shopify orders, catch drift before it costs you, and find margin your current setup can’t see. Every night. On your account. Software we ship, not a framework we talk about.
Zero monthly fee. 15% of ad spend covers our management. 10% of the growth we create is our upside. If we don’t grow you, we don’t get paid. The compensation model D2C should have had ten years ago — almost no agency will offer it because they can’t defend the outcomes. We can.
Every D2C brand runs Google, Meta, and email at minimum. Most are also on TikTok, Pinterest, or Amazon. Most agencies optimize each channel in isolation — because their tools work that way. AdellaInsight was built cross-platform from day one. Every channel’s performance evaluated against every other channel’s. Budget routed to where the next dollar earns the most, not where last month’s dollar happened to land. Meta doesn’t compete with itself. Google doesn’t cannibalize your brand terms. Email doesn’t chase customers your ads just acquired. One engine. Every channel. One truth.
Search, PMax, Shopping, Meta Advantage+, retargeting, brand terms — run under one strategy, one operator, one engine.
Every platform integrated when it’s in your mix. No siloed dashboards. No handoff to a different specialist.
Optimized in the same view. Because the customer your ads acquired shouldn’t be re-acquired by your email flow.
Every ad dollar reconciled to actual Shopify orders. Every platform’s claim compared to what really landed. Every optimization decision the engine made overnight. In plain English, the moment it happens.
Meta over-claimed your ROAS by 58% last month. Google under-claimed by 22%. Your Shopify orders are the truth. We budget off that, not platform theater.
Fatigued creative paused. Zombie keywords killed. Budget reallocated to marginal ROAS. Your strategist reviews and approves in the morning.
Break-even ROAS calculated for your specific unit economics. Every campaign, every SKU, every channel measured against real profit — not platform-inflated ROAS.
Most D2C agencies run on spreadsheets, weekly calls, and disconnected platform UIs. We built our own marketing engine — 139 named AI insights across 17 categories, working every night on your account. It reconciles every ad dollar to your Shopify orders, catches drift before it costs you, kills waste before it compounds, forecasts month-end returns before the month closes, and surfaces the specific customer segments and products driving profitable growth.
You don’t need to understand it. Your strategist does. What you’ll see is your business getting more profitable — and your dashboard showing you why.
You don’t need to commit to a partnership before you know what we can do. Every entry point delivers value on its own. Where you go next is your call.
Connect your Google + Meta accounts. Our senior strategists run the full AdellaInsight audit and deliver a 20-30 page strategic brief in 5-7 business days. Written by the person who’d run your account if you engaged us. Delivered with a working call. Qualifies at $15K+/mo ad spend.
Get yours →Brand, site, Shopify, SEO, AEO, email, creative, retention, paid, attribution — delivered as an executive-ready 60-100 page strategic brief with a 12-month roadmap. Standalone product. We deliver whether you engage us afterward or not.
See scope →Managed Google + Meta ads (plus emerging channels in your mix). Zero retainer. 15% of ad spend covers management. 10% of the growth we create is our upside. Six-month engagement. Senior US strategist on your account from day one. The offer no other agency can defend.
See the model →Creative production, copy, email marketing, SEO, AEO, landing pages, Shopify development, brand strategy, fractional CMO. Priced independently. Retainer or project. Same senior US leadership.
See capabilities →Slow decks. Junior account managers. Misaligned pricing. Disappointing quarters. Attribution reports that don’t match your Shopify orders. We built AdellaCommerce to be the opposite of that. Aligned by pricing. Senior by staffing. Deep by architecture. Honest by the widgets we ship.
The zero-retainer engagement covers your ads. Everything else lives à la carte — delivered by the same senior US leadership, priced to your scope. No forced full-service. No junior handoffs. No upsell pressure.
Ad creative at the velocity the engine demands — because fatigue is measured, not assumed. Volume production with brand consistency.
Retention that compounds. The second sale to an existing customer is worth three of the first. We build the flows that earn it.
Organic revenue that doesn’t stop when ads pause. Every category, every buying guide, every product page — ranked to convert.
Monitor your brand across ChatGPT, Perplexity, Gemini, and Claude. Close the visibility gaps competitors are exploiting.
Category-specific templates, quiz funnels, advertorials. Hypothesis-driven testing, not opinions. Every page instrumented.
Shopify 2.0 architecture, Shopify Plus builds, headless when needed. Checkout upsells, subscription flows, loyalty integrations.
The strategic foundation your growth is being built on. Category positioning, value propositions, tone of voice, visual system.
Weekly strategic sessions, board reporting support, vendor selection, hiring guidance. Marketing leadership as a service.
Adella was founded by engineers from semiconductor design — where systems get validated by invariants, not best efforts. AdellaInsight is that same rigor applied to marketing operations: 139 named AI insights, running nightly, on every account. The strategists on your account are senior US operators who’ve grown brands like yours before. The pricing model is aligned by design. Zero retainer. Paid on growth. Every claim on this page verifiable by the widget doing the work.
Give us access to your Google + Meta accounts. We run the full AdellaInsight audit and show you the truth. Usually a five- or six-figure delta between what platforms claim and what Shopify recorded. No obligation. Senior US strategist delivers the brief.