Zero retainer. 15% of ad spend. 10% of the growth we create. No monthly fee. No hidden minimums. No 12-month lock-in. The compensation model D2C should have had ten years ago — almost no agency will offer it because they can’t defend the outcomes. We can.
Every D2C brand that qualifies gets the same commercial engagement. No small-print exceptions. No enterprise carve-outs. If we take you on, we’ve committed to growing your business — and we’re paid accordingly.
Managed Google, Meta, and omni-channel ads. Senior US strategist on your account from day one. Powered by AdellaInsight running nightly.
Enterprise brands with $75K+/mo ad spend can negotiate a modified structure. Reach out to discuss.
Let’s compare like for like. A brand spending $30K/mo on Google + Meta at 4.0x ROAS ($120K attributed revenue) evaluating agency options.
Common Thread, Darkroom, Pilothouse range
15% of $30K spend, no retainer
Same spend, better outcomes
The zero-retainer engagement covers ad management. When you need more — creative production, email, SEO, AEO, landing pages, Shopify development, brand — every capability is available separately. Retainer or project. Same senior US leadership. Competitive pricing, delivered by senior US operators.
Photography, video, UGC, motion graphics, ad copy, PDP copy, email copy, brand copy. Volume production so the Action Engine has fresh creative before fatigue kills ROAS.
Priced to your scope. Delivered by the same senior team that runs your ads.
Welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP tier, replenishment. Timed by the Repurchase Clock. Segmented by Cohort Retention Grid.
Priced to your scope. Delivered by the same senior team that runs your ads.
Technical SEO, content, links. AEO across ChatGPT, Perplexity, Gemini, Claude — powered by AdellaOutreach’s claim-engine architecture. A capability no other D2C agency delivers at depth.
Priced to your scope. Delivered by the same senior team that runs your ads.
Category-specific templates, quiz funnels, advertorial format landers, checkout optimization, PDP redesign. Hypothesis-driven testing, not opinions.
Priced to your scope. Delivered by the same senior team that runs your ads.
Shopify 2.0 architecture, Shopify Plus, headless commerce, custom app development. Klaviyo/Recharge/Yotpo/Loyalty Lion integrations. Full custom web builds when Shopify isn’t the right tool.
Priced to your scope. Delivered by the same senior team that runs your ads.
Category positioning, value propositions, tone of voice, visual identity, brand guidelines, packaging design, rebrand execution. Fractional CMO available.
Priced to your scope. Delivered by the same senior team that runs your ads.
Every D2C agency knows retainers create a soft floor of guaranteed revenue — regardless of whether they grow you. When we offer zero-retainer + performance, we’re committing to real outcomes. That’s expensive to defend without the technology to make it economically viable. AdellaInsight is what makes it possible — the 139 AI insights running nightly mean our senior operators’ time compounds instead of dissipating into spreadsheet updates and platform-clicking. Fewer human hours per client. Higher decision quality per hour. Enough use that we can be paid on your growth and still run a business.
Every other agency charges you a retainer plus a percentage. We charge you nothing until we grow you.
See what your ads are earning — and what they should be. Delivered by a senior US strategist in 5-7 business days. No obligation.